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This project has been funded with support from the European Commission.
This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Rationale

The target group are adults who are socio-economically disadvantaged, with a low level of education and those with a migration background belong to the groups of adults most at risk of acquiring a physical or mental lifestyle disease.

These adults are less likely to participate in traditional health education or to be reached by health information campaigns. A strategy designed to help them to acquire a healthier lifestyle and thus prevent illness must seek to address where these adults may be reached rather than expecting them to visit health education seminars.

Adult educators who work with the final beneficiaries of this project in different contexts need to be made aware of health issues. At the same time they will be provided with ready-to use training materials for health promotion which the trainers can easily integrate into classes on subjects other than health.